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1960 Summer Olympics. CBS paid $394,000 ($3.11 million in 2023) for the exclusive rights to broadcast the Games in the United States. This was the first Summer Olympic games to be telecast in North America. In addition to CBS in the United States, the Olympics were telecast for the first time in Canada (on CBC Television) and in Mexico (through ...
The Olympic Games ( Summer and Winter) have been televised in the United States since 1960. It has become one of the most popular programs on USA television every four and then two years. The Olympics has been exclusively broadcast on NBC and NBCUniversal 's TV networks in the United States since 1988 for the Summer Olympics and 2002 for the ...
TNT (1992-1998) The title card for the ABC Olympic Games coverage. Note the integration of the network logo into the Olympic symbol. The Olympic Games aired in the United States on the broadcast network ABC during the 1960s to the 1980s. ABC first televised the Winter Olympic Games in 1964, [ 1] and the Summer Olympic Games in 1968. [ 2]
NBC has held the American broadcasting rights to the Summer Olympic Games since the 1988 games and the rights to the Winter Olympic Games since the 2002 games. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games , the most expensive television rights deal in Olympic history. [ 1 ]
The 2022 Winter Olympics in Beijing are in full swing. Here is the full TV schedule for all the events across NBC's family of networks.
The 2014 Winter Olympics in Sochi were the most expensive Olympic Games in history, costing in excess of US$50 billion. According to a report by the European Bank for Reconstruction and Development released at the time of the games, the cost would not boost Russia's national economy, but could attract business to Sochi and the southern Krasnodar region of Russia as a result of improved services.
USA Network will show U.S. team sports, including soccer, basketball and 3x3 basketball as well as swimming, track and field, beach volleyball, rugby, cycling, volleyball and water polo. View the ...
CBS Olympic broadcasts. The Olympics on CBS logo from their Winter Olympics coverage during the 1990s. The broadcasts of the Olympic Games produced by CBS Sports were shown on the CBS television network in the United States. The network's last Olympics broadcast was the 1998 Winter Games in Nagano, Japan.